What We Believe
We no longer have to live by the rules that other people set. How we live, who we love, and how we dress, that’s up to each of us. We hope you’re doing all of that. But we know it isn’t easy. Finding out who we are deep inside is a journey that demands we act boldly, bravely, and with love.
We’re told to conform, to play it safe, to be careful about being different or standing out. And those who tell us that, some of them just want what they think is best for us.
Maybe they don’t understand, but just because we don’t want to live like them doesn’t mean we don’t love them. It just means that we need to be totally free to be ourselves, unapologetically. And maybe they don’t realize it, but being different isn’t about dropping out; it’s about stepping up.
Why We Started ORTTU
We wanted to create a brand that was more than just a clothing line. One that wasn’t about following the trends but about representing the innermost feelings of the wearer. We wanted to create a style for men who are in touch with their individuality, strength, and inner beauty and who aren’t afraid to express it on the outside. And we wanted to build a community around that.
Those who wear our clothing might not know each other, but they recognise each other. And no matter where we are in the world, we are drawn together by a love of beauty, a belief in self-expression, and a love of the sensual, the spiritual, and the playfully sexual.
Wearing ORTTU means no longer hiding your true self. It's a declaration: I am here and this is who I am.
Our Core Values
Always Authentic. ORTTU is apparel for men who think differently, feel deeply, and dress to show the world their individuality.
Feeling free at least. A wardrobe that represents who you are, clothing you can wear day or night, and garments that represent your mood, your playfulness, and your passion.
Thinking Outside the Box. You’re doing the unexpected and stretching the boundaries. And so are we.
Stepping it up. We know that wearing ORTTU means you've decided to be the best you can be today (and tonight). And that you're going to be a little more open to the world, and love a little deeper. We respect that. And we’re stepping it up too, paying attention to details, going the extra mile, and making sure your experience with us is one more pleasure in your life.
Devotion. We’re dedicated to our community. That’s why providing you with quality is so important to us. Conscious. ORTTU means high standards, judgment-free
For us, ORTTU is more than clothing. It’s also a community. It’s your journey of self-discovery and self-expression that inspires us. And your willingness to express on the outside what you feel on the inside that makes us obsess about every little detail.
From visiting our site to ordering and wearing our latest garments, we want your experience to be one of absolute pleasure. What are your favorite moments wearing ORTTU? Share your photos with us. And, for a chance to be featured, tag us on Instagram (@orttu_official)
This Is Us
ARTEM GRYSHCHENKOCREATIVE DIRECTOR
LANA PROSKURNINARETAIL MANAGER
VIKTOR VIKTOROVHEAD PATTERN MAKER
Dario JamesCHIEF STRATEGY OFFICER